404 Place Vendôme

The Challenge

404 Place Vendôme is a Parisian fine jewellery maison whose name places it squarely at the heart of the world's most prestigious address for luxury jewellery — while deliberately subverting its conventions since their design studio is located at 11 bis rue du Conservatoire in the 9th Arrondissement. Rooted in his family firm's thirty years of artisanal expertise, young founder Alexandre Karkegi brings together master craftspeople who uphold traditional French savoir-faire, producing entirely 100% Parisian handmade pieces through techniques spanning 3D design, casting, sculpting, and stone-setting with each gemstone certified to GIA or HRD standards and sourced in full compliance with the Kimberley Process. Rather than imposing calibrated collections or fixed aesthetic codes, 404 Place Vendôme breaks conventions to give free rein to imagination, celebrating bespoke creations, offering clients a deeply personal, collaborative experience through made-to-order jewellery across rings, necklaces, bracelets, earrings, and chains, with a strong commitment to ethical, transparent, and responsible sourcing throughout its supply chain. We are proud to have supported this dynamic jewelry brand since its inception in 2017.

Our Approach

Sending many American celebrities and top models to the 404 Place Vendôme Parisian ateliers.

The Story We Told

404 Place Vendôme embodies a new generation of Parisian haute joaillerie — one that honors the savoir-faire of Place Vendôme while refusing to be bound by its conventions. By connecting the brand with American celebrities and tastemakers, we created a transatlantic bridge between Parisian artisanship and the American appetite for bespoke, ethically sourced luxury.

Results

• American celebrity and top model visits to Parisian ateliers
• Brand support since inception in 2017
• Ethical, fully Parisian handmade positioning established in the US market