Edelweiss Pianos

The Challenge

Edelweiss Pianos is a design-led British piano maker based in Cambridge, UK, that crafts contemporary self-playing pianos conceived as bold statement pieces for luxury homes rather than concert halls. They position themselves at the intersection of music and interior design — offering fully customizable instruments built to each client's exact specification, including a bespoke studio for one-of-a-kind sculptural commissions. Their pianos are sold through showrooms in both the UK and the USA, with a presence at Harrods in London, and the brand has recently expanded into high-profile design collaborations, such as a partnership with renowned interior designer Kelly Wearstler on a piano called Timbra — underscoring their identity as much as a design house as a musical instrument manufacturer.

Our Approach

We hosted several press and trade previews at US showrooms to build relationships with editors, interior designers, and tastemakers in key markets like NYC, LA, and Miami, notably at the House of Robb event during Art Basel 2025 in Miami Beach. We positioned Edelweiss as a top luxury piano brand bringing Cambridge craftsmanship and bold design to the American home at the prestigious Opera Gallery on Madison Avenue, NY, with a highly successful exclusive VIP holiday reception. In addition, the collaboration with noted home designer Kelly Wearstler with the Timbra piano helped considerably with the visibility of the brand.

The Story We Told

Edelweiss represents a new paradigm in luxury living — where a piano is no longer simply a musical instrument but a sculptural centerpiece that defines a room. By connecting the brand to the world of interior design, art fairs, and bespoke living, we told a story that resonated with collectors, designers, and tastemakers who see their homes as curated expressions of identity.

Results

• Successful press and trade previews in NYC, LA, and Miami
• VIP holiday reception at Opera Gallery, Madison Avenue, New York
• House of Robb presence at Art Basel 2025, Miami Beach
• Kelly Wearstler Timbra collaboration amplified brand visibility