Fine Art & Luxury Goods
Lladró
Repositioning heritage porcelain for a new generation of collectors
The Challenge
Lladró, the iconic Spanish porcelain house, faced a perception challenge in the US market. While revered among traditional collectors, the brand needed to connect with a younger, design-savvy audience without alienating its loyal base — with a collection of porcelain gold-plated fashion jewelry.
Our Approach
We crafted a narrative that bridged Lladró's artisanal heritage with its contemporary design collaborations. Strategic media placements in design-forward publications like Wallpaper*, Architectural Digest, and Surface magazine positioned the brand at the intersection of craft and contemporary art. We introduced the brand at the Couture Show in Vegas, earning them an award in the Creative Jewelry category, and placed them in highly successful several TV shopping episodes on QVC, tailored to costume fashion jewelry.
The Story We Told
The story we told wasn't about figurines — it was about the human hand, the 2,000-degree kiln, the 60 years of artisanal mastery that produce every single piece. We shifted the conversation from decorative object to collectible artwork, and the media followed.
Results
- Features in Architectural Digest, Wallpaper*, and Surface
- Couture Show award in the Creative Jewelry category
- Social media engagement increased 280%
- New collector demographic: 25-40 age group increased 45%